Are you uncomfortably holding back your potential? Do you feel like your competitors are blowing you away even though you know they are just full of hot air? It stinks! Learn why your business and product might be awesome but your competitor win's the business. Learn how to be silent but deadly in business!

Running a business can stink! Some people are extroverted natural talkers, some are introverted, detail oriented amazing workers. To have stratospheric success in business you need to articulate and able to be both. You need to be comfortable to have a CRAP with your customers. This book teaches you how to step away from your throne, out of the shadows and become the person who listens to what your customers want, delivers on the promises and do it in a way that doesn't feel unnatural and grows your business at the same time.